![Australian Business Awards [Product Classification AUT]](images/ABA-logo.jpg){kind=logo}
Automotive
The Product Awards
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The Australian Business Award for Product Excellence recognises market-leading automotive products that demonstrate overall product superiority offering a point of difference from their competitors. | |
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The Australian Business Award for Product Innovation recognises automotive products that introduce a new idea, method, technology, process or application of commercial significance and/or benefit to the marketplace. | |
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The Australian Business Award for Product Value recognises automotive products that deliver outstanding value offering a point of difference from their competitors. | |
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The Australian Business Award for Product Design recognises automotive products that demonstrate design of the highest quality, form and function offering a point of difference from their competitors. | |
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The Australian Business Award for Best New Product recognises exciting new automotive products recently launched to market offering a point of difference from their competitors. Products entered in this category must have been launched on to the Australian market after 1st January 2011 to be eligible. |
Eligibility
The Automotive Awards are open to automotive products available in Australia.
Merit
Entries are assessed utilising the following key evaluation criteria: Leadership, Features, Innovation, Performance, Benefits, Value and Sustainability. Submitting an entry entails demonstrating extensive product management capabilities enabling organisations to benchmark against top performers across all industries and sectors. The Australian Business Awards utilise a rigorous and dynamic framework to ensure that the assessment process is pertinent, objective, free of bias or influence.
Scope
Conducted Annually and now in their seventh year, the Awards are an opportunity for organisations to gain that competitive advantage by having their products and services recognised on a prominent and far-reaching scale. The Awards provide the ultimate platform for improving brand awareness, loyalty and retention by increasing the respective products’ exposure, recognition and prestige. The selected organisations are able to leverage their achievement by highlighting their award winning products and services through various conventional and progressive media channels, maximising ROI on marketing, promotion, advertising and public relations activities including internal and external communications. This is a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within their respective industries and the Australian marketplace. The Australian Business Awards entry terms can be viewed upon registration.
Key Dates
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> Register to participate in the 2012 Awards > 2012 Entry Guidelines are now available > Entries close 30 March 2012 > Winners announced 3 July 2012 |
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